Why do Players Keep Playing? A Formative Analysis of the Motivational Qualities of Video Games and their Relation to Critical Success

This study examined the use of motivational strategies within video game instructions. A coding scheme based on the ARCS model was used to examine 5 highly-rated (HR) and 5 low-rated (LR) games. Results showed that games are indeed using ARCS strategies, and suggest that HR use more than LR games.
 

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https://doi.org/10.1184/R1/6686786.v1