Night and Day Studios’ Peekaboo Barn is a cute little game about farm animals; the game can be played in its entirety in just a few minutes. But, it is also a giant in the toddler app market. When released in 2008, Peekaboo Barn was at the forefront of what has since become a growing market of games and apps for very young children. Despite growing competition, however, the game has retained its appeal and its visibility. Time Magazine has listed it among the “Top 25 iPad Apps for Kids” (Sharick, 2012), Wired recommended it as one of the “top 12 apps” for family iPad use (Donahoo, 2010), and App Advice has called the original Peekaboo Barn an “iconic kids app” (Dirks, 2014) As of 2015, the game had been a top 25 educational game on the increasingly flooded iTunes App Store for seven years running, and it has been played over 80 million times (“Peekaboo Barn”).
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