THIS IS HOW WE ROLL

This paper examines generation of novelty and creative dynamics in design teams that aim at arriving at something truly novel. Looking at the works by Schumpeter, Campbell and March in explorations for solutions that go beyond what could be easily foreseeable and the works of Smith, Lindsey, Cardoso among others, in the field of design fixation, this paper explores an approach taken to introduce elements of randomness in design exercises to prevent fixation and facilitate aimless and unguided explorations. The dynamic explained in this paper presents the utilization of a game-based dynamic in design teams that facilitates the generation of novel ideas.