Good Fences Make Good Neighbors

In this paper, I explore the topic of the various kinds of value assigned to digital objects within the context of digital virtual consumption in the casual social networking game (SNG) FarmVille 2 (FV2) (Zynga, 2012).
FV2 is a free-to-play game, meaning that the game itself does not initially cost money, but the player can purchase digital objects within the game. The free-to-play model has become quite common in social gaming, and games of this type have millions of players worldwide. FV2 is the follow-up to the popular social online farm simulation game FarmVille. FV2 is accessed via the Facebook interface, and players must be logged in to Facebook to access the game.

Values of Digital Objects in FarmVille2
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