“YourTurn! The Video-Game” is a social network game about creating YouTube video mash-ups with other players made to foster social interaction, communication and the reflection of cultural identity among juveniles, primarily in Vienna, Austria, but the game has also been released internationally. YourTurn! is accessible on Facebook where players engage in ›versus‹ battles. Taking turns, they select short snippets of Youtube (music) videos, which they append to a mutual video mix. Playing against each other leads to a shared and creative result; a video mix made by two players who previously did not know each other. Thus YourTurn! brings together youth of different ethnicity, gender and place of residence who normally would not be in contact with one another. Thereby, music acts as identity-related tie (Solomon 2009). The sustained yield of the forming relationships is supported by a series of events and workshops.
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